07.08.2019 | Lesezeit: 9 min

curse or blessing?

“Your shopping habits have been analyzed. 113 new products have been added to the list and your account debited with the following amount: 159.000 Euro. Schufa entry will be automatically adjusted and your life insurance cancelled” – My language assistant.

The language assistant, self-driving cars, the Facebook newsfeed – artificial intelligence can be found everywhere in our everyday life. It seems as if it’s only a matter of time before my mobile phone starts buying me things it thinks I absolutely need, connects to other systems and gradually slips out of control of my life. Is AI the horror of the future, or the fire of the 21st century?

Schematic representation of a neural network  

Intelligence from experience

First of all, the question arises as to what intelligence actually is and to what extent it can be artificially generated. Perhaps we would already describe a pocket calculator as intelligent. It draws a logical conclusion, in the case of the pocket calculator this is already the addition of five and seven – faster than any human being. In a pocket calculator, however, all the calculation rules are already programmed. This is the essential difference to artificial intelligence.

An AI is a system that uses learned algorithms to search through data sets and make predictions. There are no fixed rules. Instead, these are developed by itself in order to solve a task optimally. The AI is always exactly tailored to one type of task. For example, to recognize the right ones among a large number of images. As long as the objective is not changed, the AI will do nothing else than implement it in the best possible way. A cross-system artificial intelligence, which consciously tries to harm the human being, is therefore not realistic. Instead, the AI finds its way into the most diverse sectors. Its use has already become indispensable for automobile manufacturers, image recognition and speech assistants. The same applies to the healthcare industry.

Data-supported occupational health promotion  

Health maintenance with AI

Factors that promote health are diverse and by no means fully understood. Stress, poor nutrition, too little exercise: all these can lead to health risks. It is therefore all the more important to collect data from as many different people as possible in order to identify risk factors and thus enable early detection and prompt support. This systematically collected data is encrypted, anonymized and made available to the AI for training purposes and prognosis. Of course, every person retains sovereignty over his or her data and can access it at any time.

The AI examines and analyses such data sets on the basis of certain algorithms and creates risk profiles. It therefore begins to search for patterns in these data sets. It then compares these with new data sets. This can result in personalized, healthy measures that can ultimately be initiated in a targeted manner.

The health motivator is a good example to explain how such a measure could look like. If certain risk-enhancing behaviour patterns are identified through AI-supported analyses, these can be changed by appropriate motivation to maintain health. Here, the AI supports the health motivator with its analyses.  It supports the development of individual health goals and needs-based measures. Solution-oriented question and communication techniques help to mobilise personal resources and promote self-reflection. The developed measures flow back to the AI as input so that it can work even more precisely in the future.

We are convinced: The AI plays the crucial role in maintaining tomorrows health – in fact not a curse, but a blessing for all of us!

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