Health pioneer in Mecklenburg-Western Pomerania

13.08.2019 | Lesezeit: 6 Minuten

Vilua Healthcare GmbH opens new site in Mecklenburg-Western Pomerania (M-V)

Vilua Healthcare GmbH, one of the leading German providers of data-based and user-centered solutions in the health maintenance economy, is opening its fourth location in the university town of Greifswald.

Vilua Healthcare is presenting a new concept in the field of tele-health and artificial intelligence in the healthcare market and is currently represented with two locations in Berlin and one in Munich. In the region of Mecklenburg-Western Pomerania, with approximately 97,600 employees, about one in seven people is employed in the health sector – and the trend is rising. The state of M-V has taken up the cause of becoming Germany’s “health state number one“. Vilua, “pioneer of the health maintenance economy”, is now also taking off in M-V and has been setting up a new location in the Hanseatic city of Greifswald since the beginning of the year.

Research and innovation in health maintenance

The strong combination of science, research and technology makes Greifswald an innovation centre for future-oriented companies. In addition to the well-known university, the city has other research facilities such as the Alfried Krupp Wissenschaftskolleg, the Leibniz Institute, the Max Planck Institute and the Friedrich Loeffler Institute. One third of the approximately 60,000 people in Greifswald work in research, development or higher education.

Figures that are impressive: Greifswald is one of the few cities in Mecklenburg-Western Pomerania in which the population is constantly growing. Also the many students, 2019 approx. 10,000, contribute to the lively and attractive city atmosphere. Not to forget the proximity to the sea. Just a few kilometres from the city, the beaches of the Baltic Sea invite you to take relaxing walks and swim.

A place worth living in, which is to become even more attractive with the “Masterplan health economy 2020” of the federal state government. With this, the expansion of Mecklenburg-Western Pomerania into a leading health state will be further promoted. With a gross value added of around four billion euros, the M-Vs health sector is certainly comparable to the tourism or food industry.

Vilua Healthcare in Mecklenburg-Western Pomerania

Vilua Healthcare GmbH has been active in the region since 2017. Together with the state M-V, the support of the European Union, and the University Medicine Greifswald (UMG), it offers mobile health promotion for local employers. The so-called PAKt-Mobil drives up directly to the companies and carries out mobile health checks as well as a subsequent health coaching. In this way, companies and their employees in rural areas can participate in comprehensive and modern health services.

Pakt MV Bus
The PAKt-Mobil

The UMG compares the various coaching variants and evaluates the effectiveness of the Vilua components health check, personal coaching and digital communication portal as an overall system to ensure the sustainability and effectiveness of the programme.

Strengthening health maintenance directly on site with a new location

With the opening of the new location in Greifswald, Vilua Healthcare GmbH specifically promotes the maintenance of health in Mecklenburg-Western Pomerania and creates new perspectives for employees in the Baltic Sea region. This is where innovative services are created that combine occupational health management, occupational health promotion and occupational medical services into a service for sustainable health maintenance.

From app and software development to product and project management as well as product design, from team leader and operations manager to tele-coaching employee, numerous new positions will be filled. Up to 100 new jobs will be created at the Greifswald site. With the slogan “Back to the sea”, Vilua addresses for example returnees and those close to home from M-V who want to advance innovative health solutions.

Viluas new office in Greifswald


Vilua Healthcare offers data-supported services for sustainable health maintenance, including occupational health promotion (OHP), occupational medicine, health motivation and apps as well as doctor, pharmacy and patient support. Vilua was founded in 2017 by Dr. med. Jens Härtel as a brand of Arvato CRM Solutions and has been operating as an independent company since September 2018. The company employs over 190 people in Berlin, Munich and now also in Greifswald. The interdisciplinary team of experts consists of data analysts, User experience designers, health coaches and economists, biologists, PTAs, physicians and IT specialists work in compliance with the highest quality standards and data security within the framework of international standards.

Telemedicine and patient support programs

08.08.2019 | Reading time: 4 min

Pioneering for diabetes and geriatrics patients?

In particular, patients with chronic diseases and elderly people with a variety of symptoms are dependent on continuous, efficient and, above all, simple support. Not only in sparsely populated regions, but also in metropolitan regions, elderly people in particular suffer from a deficient availability of care. This is being exacerbated in particular by declining mobility. Long waiting times, difficulties in making appointments and high patient numbers at the treating physicians make it necessary to find new possibilities of patient care and support in the future in addition to the classical doctor’s visit.[1]

Modern communication media, the new standard

Many of those affected are already entitled to care benefits. They are accompanied by their relatives, by outpatient services or by employees of inpatient facilities. The additional support provided by telemedicine and patient support programs is particularly suitable for this group. These offer a modern opportunity for the sustainable improvement of targeted communication between the actors involved. They help to ensure patient safety and increase the quality of life and participation of patients.

According to data from the “Future Health 2018” PwC study[2], digital solutions can represent a valuable addition to medical care. Of course, they do not replace the personal patient-doctor relationship. Around 72% of respondents consider modern communication media to be a necessary standard in medical practices.[3] Video chatting with the doctor or online support for patients are therefore fully in line with the trend. As the Fontane study of the Charité shows, quite successfully.[4]

diabetes patient in video chat with a physician

Sustainable improvement in the quality of life

Patient support programs are a successful and important field of application for the use of new communication media. Their aim is to offer people with chronic illnesses suitable and individual support in dealing with their illness and to improve their quality of life in the long term. Hardly any other area is as suitable for this as diabetes management for older patients. The primary goal is to strengthen the self-determination of these patients and to make them more confident in dealing with the disease and the symptoms. Users are supported in particular by the use of digital apps and by support from competent health motivators. Communication takes place via various channels such as telephone, SMS, email, video stream, use of app functions or other digital media. The security in the daily management of their chronic illness offers those affected the chance to focus on the positive aspects of improving their quality of life and not just to be confronted with the deficits. In the future, the significant expansion of the use of patient support programmes in standard care will be an inevitable step towards self-determination and patient safety.

Artificial intelligence for health maintenance of tomorrow

07.08.2019 | Lesezeit: 5 min

Curse or blessing?

"Your shopping habits have been analyzed. 113 new products have been added to the list and your account debited with the following amount: 159.000 Euro. Schufa entry will be automatically adjusted and your life insurance cancelled" - My language assistant.

The language assistant, self-driving cars, the Facebook newsfeed - artificial intelligence can be found everywhere in our everyday life. It seems as if it's only a matter of time before my mobile phone starts buying me things it thinks I absolutely need, connects to other systems and gradually slips out of control of my life. Is AI the horror of the future, or the fire of the 21st century?

Schematic representation of a neural network  

Intelligence from experience

First of all, the question arises as to what intelligence actually is and to what extent it can be artificially generated. Perhaps we would already describe a pocket calculator as intelligent. It draws a logical conclusion, in the case of the pocket calculator this is already the addition of five and seven - faster than any human being. In a pocket calculator, however, all the calculation rules are already programmed. This is the essential difference to artificial intelligence.

An AI is a system that uses learned algorithms to search through data sets and make predictions. There are no fixed rules. Instead, these are developed by itself in order to solve a task optimally. The AI is always exactly tailored to one type of task. For example, to recognize the right ones among a large number of images. As long as the objective is not changed, the AI will do nothing else than implement it in the best possible way. A cross-system artificial intelligence, which consciously tries to harm the human being, is therefore not realistic. Instead, the AI finds its way into the most diverse sectors. Its use has already become indispensable for automobile manufacturers, image recognition and speech assistants. The same applies to the healthcare industry.

Data-supported occupational health promotion  

Health maintenance with AI

Factors that promote health are diverse and by no means fully understood. Stress, poor nutrition, too little exercise: all these can lead to health risks. It is therefore all the more important to collect data from as many different people as possible in order to identify risk factors and thus enable early detection and prompt support. This systematically collected data is encrypted, anonymized and made available to the AI for training purposes and prognosis. Of course, every person retains sovereignty over his or her data and can access it at any time.

The AI examines and analyses such data sets on the basis of certain algorithms and creates risk profiles. It therefore begins to search for patterns in these data sets. It then compares these with new data sets. This can result in personalized, healthy measures that can ultimately be initiated in a targeted manner.

The health motivator is a good example to explain how such a measure could look like. If certain risk-enhancing behaviour patterns are identified through AI-supported analyses, these can be changed by appropriate motivation to maintain health. Here, the AI supports the health motivator with its analyses.  It supports the development of individual health goals and needs-based measures. Solution-oriented question and communication techniques help to mobilise personal resources and promote self-reflection. The developed measures flow back to the AI as input so that it can work even more precisely in the future.

We are convinced: The AI plays the crucial role in maintaining tomorrows health - in fact not a curse, but a blessing for all of us!

Learn more about the use of AI now

Learn more about Vilua's Healthcare Solutions

Dr. Jens Härtel's vision of health maintenance

14.03.2019 | Reading time: 6 Minuten

Health maintenance vs. disease management

Do you know the key to enduring health - or in simpler terms, how to stay healthy?

In everyday life, both public and private, as well as in the medical sector, the focus is normally on the illness. How can we cure it, how can we deal with it, how does it limit our ability to live a normal life. This approach reminds one of a repair workshop. When something gets broken, fix it, or replace it or, as a last resort, throw it away. Repairing things is essentially a good idea, but wouldn't it be much better to reduce wear and tear and stop things from breaking down in the first place?

Dr. med. Jens Härtel being interviewed

In industry, for example in the automobile, aeronautics or manufacturing industries, systematic and continuous investment in the maintenance of machines and transport equipment is taken for granted. But what's the situation in the healthcare industry?

In most cases, we don't start bothering about our health until we experience some kind of symptoms or until the disease has become evident, instead of systematically minimising health risks at an early stage. We should identify those factors in our daily lives that contribute to possible illnesses and find out how we can counteract these in a positive way. That is what keeping healthy is all about.

Health maintenance, both in detail and in general 

Personally, when I think about keeping healthy, I think of a society which is not only focussed on treating diseases but which takes a holistic approach, looking at the individual in the context of his or her day-to-day life. I see healthy people and chronically sick people who are no longer reduced simply to their illness or their subjective health condition.

Don't we all want to live a happy and carefree life? For my part, I exercise, pay attention to what I buy and eat a healthy diet. This means that I, like millions of other people, pay attention to those factors which make me less prone to disease and which help me stay healthy. Nevertheless, I cannot say precisely what effect each of these factors has on my health and what consequences my behaviour has in this respect, either. So what exactly does make the important difference?

In cooperation with scientific partners and using an evidence-based approach, Vilua has committed itself to finding out what factors do actually help individuals to stay  healthy.

Dr. med. Jens Härtel 

Acquire - assess - advise

At Vilua, we focus not on illnesses, but on life before, during and after an illness – on helping people to stay healthy instead of waiting until they actually become ill.

The CareCenter is our solution. It serves as a link between health and illness. At the CareCenter, people are observed and examined from many different perspectives and their condition is recorded, measured and analysed as comprehensively as possible in order to provide the best possible advice. One essential aspect of our work is to acquire and amalgamate health data at a much earlier stage. Comparative anonymised data records help us to detect new factual relationships and, supported by AI, to identify indicators which can help people to stay healthy. Our mission is to regard the human individual as a whole, offer comprehensive check-ups and give individual and evidence-based advice on the basis of the data acquired. This creates the actual added value – both for the individual as well as for society.

Giving health a new meaning 

Of course people will continue to fall ill. The doctor continues to play a legitimate role in our society. Nevertheless, our social and healthcare systems are facing a major transition: from a system which combats disease to one which seeks to maintain health. The profession of physician will increasingly change to that of a health guide who identifies individual ways of remaining healthy but also applies necessary therapies as usual, however at a much earlier stage, and then follows up this treatment.

The potential of a health maintenance economy is at least as large as the costs of the current system. Investments made at an early stage in people's health will soon bring noticeable sustainable success, and high ensuing costs will be avoided. I see Vilua as a vanguard in this new movement. With our competencies und solutions, we always regard the human being as a whole. Vilua will give health a new meaning.

Find out more about health maintenance at Vilua


What does a systemic health coach do?

12.03.2019 | Reading time: 5 min

Maria Bragina, a systemic health coach at Vilua reports 

Coaching is often associated with the tickle of top performances and most likely with sport. As a health coach, however, you do not train a striker to score as many goals as possible in the next game. Instead, he supports a participant in defining and implementing his personal health goal.

But a sustainable change in behaviour can only succeed if the participant takes responsibility for himself and his health. The health coach acts as motivator and process companion.

Ein Gesundheitscoach unterstützt einen Mitarbeiter
Maria Bragina in a coaching talk 

With the right question techniques on the way to well-being

In order to define these personal health goals and to accompany the process of implementation, I always have personal discussions with the participant. Either by telephone or face-to-face. Some participants are more likely to open up when the first contact is made in person. Others prefer the anonymity of the phone to talk about their thoughts and feelings. Everyone is different. Depending on the topic and the individual need, I follow my experience and use question techniques, which I have learned and internalized in the training. These are, for example, the systemic questions or certain exercises (e.g. Meta Mirror) that help my participants to look at their own position from different perspectives and to reflect on themselves.

A holistic approach to sustainable behavioural change

Each participant already has a solution or a goal within him. I try to make the person aware of this own source and focus on it – that is coaching for me. Someone who comes to me with weight problems and wants to lose weight may have stress at work. Maybe he reacts with an increased consumption of sweets. Offering a stress avoidance strategy would therefore be much more important than a diet. As soon as the participant learns to deal positively with stress, his need for sweets may also decrease.

This solution-oriented and holistic way of coaching in occupational health promotion (OHP) is the decisive reason for me to choose this field of activity. No superficial tips and advice are given, but the complete environment of the participant is considered, in order to increase well-being and quality of life. The strategies that are developed have a much more lasting effect because they are individually tailored to the needs and experience of the person.

Viluas Gesundheitscoaches Viluas health coaches, Maria Bragina and Daniel Weber

Viluas personal competence

The special thing about being a health coach at Vilua is that you can get involved, take responsibility and be involved in important decisions.

Here I can develop solutions, communicate with my interdisciplinary team and am up to date through regular workshops. So that the work never becomes routine.  Every day looks a bit different. I plan my coaching conversations in advance and meet the participants either by telephone or in person. Between appointments I answer emails, plan the coming days and coordinate with my contacts from the projects. I arrange the follow-up meetings with the participants according to their needs.

In my work as a coach, self-organisation and time management play just as important a role as interacting openly, empathetically and confidently with the participants. The field of activity of the systemic health coach is for all of us a fulfilling field of work, which places the human being in the centre.

Learn more about health coaching at Vilua

What does a Digital Health Data Scientist actually do?

11.12.2018 | Reading time: 3 min

Nora Köberle (28), Digital Health Data Scientist at Vilua, reports.

When I explain what I do every day, many people are initially a little confused: "What? You can predict that I will have a slipped disc in three years? Of course, that's not how it works. As a Digital Health Data Scientist, I systematically evaluate anonymized patient data and disease progressions and generate new knowledge from them, which also refers to statements about the future. However, these are statistical values. This means that I make patterns visible in millions of key figures and can say how high the probability is for a person to contract a certain disease in a certain period of time - if certain factors, such as age, weight, stress factors, occupation, previous illnesses come together. But this is only the first step. The real issue is what we can do with this knowledge: Namely, prevention, taking health-maintaining measures and trying to positively influence health in advance.

Nora Köberle 

Technically, we have reached a point where we can use this information from the many for the benefit of each individual patient and, best of all, already beforehand in health maintenance. We suddenly see medical and pharmaceutical interrelations, which we might never have discovered ourselves before. Possible risks can be identified much more quickly.

The basis for this is the health data. Actually, it is said that it almost doesn't matter which data you have in front of you as a data scientist, because the statistical methods are always the same. But I quickly realized that it's something different whether I work for an online shop or a bank, for example. Medical data is more complex and multi-layered. To get the right answers from the data sets, programs like R-Studio are my best friends and it helps a lot to master different programming languages. In addition, one is already aware that behind every piece of information there is a person who is not well or was not well.

It was therefore important to me to do something with data that helps people directly. With Vilua this is possible. For example, companies that want to do something for the fitness and well-being of their employees call us. We then work together with the individual employees who would like to do so and collect individual health information. As a result, we can give very targeted and meaningful recommendations that can really help the individual.

Find out more about our data competency.

Vilua focuses on quality

10.10.2018 | Reading time: < 1 min

Vilua was certified in October 2018 according to the international quality management standard for medical products EN ISO 13485:2016.

This certificate confirms that Vilua Healthcare's quality management system meets the high requirements of customers and regulatory authorities in the medical device sector.

Vilua Healthcare was audited by DQS Medizinprodukte GmbH, an internationally recognized and accredited certifier for management systems in the health care sector, in particular within the scope of medical device approval.

Vilua is one of the leading German providers of data-based and user-centric B2B solutions in health care and supply management. Our offer covers two areas: Occupational Health Promotion (OHP) and Patient Support Programs (PSP). OHP offers solutions for health maintenance für employers, health insurances and in hospitals. PSPs include care programs for patients with chronic diseases.

14th National Conference on Health Economy

30.05.2018 | Reading time: 2 min

Vilua at the 14th National Conference on Health Economy

"#Health 2018 - Brave New World?"

May 24 & 25, 2018

Rostock  2 days. 87 speakers. 600 experts. For the 14th time, BioCon Valley GmbH invited its guests to the National Conference on Health Economy on behalf of the State of Mecklenburg-Western Pomerania.

Together with Switzerland as this year's partner country, the organizers focused on digitization in the healthcare industry. At a sunny 23 degrees we presented the innovative PAKt-Mobile in cooperation with AOK Nordost and the University Medicine Greifswald in the luxurious residence "Hohe Düne". The bus contains our Preventiometer, which brings workplace health promotion to the state of Mecklenburg-Western Pomerania, supplemented by optional coaching as well as our health cockpit.


Numerous guests, including Prime Minister Manuela Schwesig, curiously explored the bus. With over 30 parameters recorded, including for example integrated hearing and vision tests, the Preventiometer can measure the entire body of its user and the data can be used optimally in the subsequent coaching. With the PAKt-Mobile, employers in Mecklenburg-Western Pomerania finally have the opportunity to actively do something for the health of their employees. Good workplace health promotion can lead to a reduction in sick days among the workforce, it keeps the company's expertise at a high level and ultimately contributes to the company's profits.